Ford’s limited budget for the 2018 Mustang pre-launch was best spent on social media. Problem was, the reveal date was competing with two big cultural events – the Women’s March and the Presidential inauguration. To break through this busy news cycle we partnered with a widely followed social media influencer – Dwayne “The Rock” Johnson – to make the reveal part of a bigger, more human story. Videos were posted on Johnson’s Facebook, Instagram and YouTube channels, where they garnered millions of views, likes and shares.
CD on project