About
Doug Patterson is a creative director with over three decades of experience.
He began his career (at least the parts he wants you to know about) at Chiat\Day LA, followed by Hal Riney SF and Ammirati & Puris NY. Then it was back to San Francisco for CD positions at FCB, JWT, and (once not being enough) Hal Riney. He moved to Detroit in 2014 to run the Ford car business for GTB. In 2018 he co-founded Lafayette American, a creative agency based in Detroit.
He’s worked on cars, computers, jeans, wireless carriers, motorcycles, pizza, mutual funds. Oh, and beer. Some of it has been recognized by D&AD, Communication Arts, The One Show and Archive magazine.
While recognition is nice, he believes (honestly) that the first goal of marketing is to create focused, memorable work that's true to the brand and resonant with its audience.