The Ford Fusion Hybrid gets nearly double the gas mileage of the average sedan. To drive home that point, we created a 30-second commercial that made the claim. Then immediately followed it with a second spot that was twice as long and matched the first one scene for scene, but with double the production value. And we ran it on the Super Bowl. Two out of three people who saw the ad increased their favorable opinion of Ford. More than 50% rated Ford as a leader in fuel-efficient vehicles. And Fusion Hybrid was the most searched non-luxury nameplate during the game, with visits to Ford's mobile site up 810%.
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