Ford’s brand promise is “Go Further.” If “Further” is the aspiration, “Go” is the engine. "Go" takes you places. And it can be expressed in many ways: “Let’s go!” is upbeat, “Please go” not so much. “I gotta go” from a six-year-old means one thing, from an adult who’s running late for a meeting, something else. In these spots, drivers and passengers use different iterations of “Go” as we demonstrate how the technology in the Fusion helps them all go further.
CD on project