Ford’s recently refreshed car lineup represented a big improvement in style, quality and technology since the last time most people had considered purchasing one. We had to get our cars noticed in a way that would challenge old perceptions while increasing favorable opinion and consideration for the brand. So how'd we do? Collectively, favorable opinion of Ford cars increased 19 percentage points, and 44% of car intenders were more likely to consider a Ford car after being exposed to the campaign.
CD and co-AD on project